Equipment Trader
Logo redesign, Collateral Rebrand, and Presentation created for the Equipment Trader
Objective:
Equipment Trader needed a brand identity refresh that aligned with their new vision and appealed to a younger, more dynamic audience while maintaining relevance with existing customers in a competitive market.
Equipment Trader needed a brand identity refresh that aligned with their new vision and appealed to a younger, more dynamic audience while maintaining relevance with existing customers in a competitive market.
Role:
I led the rebranding process, from initial concept development to final execution, ensuring the new identity captured the company's evolving goals and direction.
I led the rebranding process, from initial concept development to final execution, ensuring the new identity captured the company's evolving goals and direction.
Approach:
• Visual Identity Creation:
Designed a modern logo and visual system that reflected the industry's market while staying true to Equipment Trader's heritage. The refreshed color palette was aimed at standing out in the market by choosing a bold eye catching secondary color recognizable in the industry and yet still appeal to the next generation.
• Visual Identity Creation:
Designed a modern logo and visual system that reflected the industry's market while staying true to Equipment Trader's heritage. The refreshed color palette was aimed at standing out in the market by choosing a bold eye catching secondary color recognizable in the industry and yet still appeal to the next generation.
• Application:
Developed marketing materials, web visuals, and product packaging to maintain a consistent brand experience. Created social media and newsletter templates for cohesive scalability across multiple platforms.
Developed marketing materials, web visuals, and product packaging to maintain a consistent brand experience. Created social media and newsletter templates for cohesive scalability across multiple platforms.
Impact:
The rebranding captured Equipment Trader's refreshed mission, resulting in a flexible, distinct identity that resonated with both new and loyal customers. This boost in brand recognition enhanced the company's professional presence across all touch points.
The rebranding captured Equipment Trader's refreshed mission, resulting in a flexible, distinct identity that resonated with both new and loyal customers. This boost in brand recognition enhanced the company's professional presence across all touch points.
